“Michal wrote copy that really stood out: it is fresh and engaging. She approached the topic — and the research — with open eyes, offering important perspectives on the messaging and design. And she was extremely professional throughout: she handled some sensitive interactions very well. I can’t think of anything Michal could do to improve her services further!”
Eli Gross, CEO, Sapir Investment Group
The Problem
Young people who needed help the most were turned off by the pedantic, jargon-heavy copy on Core Centers’ existing website. Their branding and messaging needed an update that reflected their expertise and connected with prospects. And the stale, outdated design begged for a revitalization to bring it up to the level of modern, tech-savvy millenials.
“Michal wrote copy that really stood out: it is fresh and engaging. She approached the topic — and the research — with open eyes, offering important perspectives on the messaging and design. And she was extremely professional throughout: she handled some sensitive interactions very well. I can’t think of anything Michal could do to improve her services further!”
Eli Gross, CEO, Sapir Investment Group
The Solution
Create a poignant, empowering website that highlights exactly how The Core Centers rescues people from the brink — and pushes those in need to make that life-saving call.
The design: fresh, young, and hopeful. Vibrant, sunny images reflect the potential for brighter futures. The fresh, bold color palette was designed to appeal to a mostly masculine market — and to convey strength, vitality, and new beginnings. (Designed by 14minds.com.)
The copy: understanding, relatable, and action-inspiring. Compassionate messaging reminds addicts of life before addiction, while heart-wrenching testimonials and success stories illustrate the motivating before-and-after possibilities.
The core message: You are strong enough — and worthy enough — to change your life. And we’re here to help.
At The Core Centers, you’ll be embraced by people who understand your struggle, in a soothing location with access to cutting edge therapies and treatments to put you back on your feet — and get a new lease on life.
